Role of marketing research in the firm and the research process. In-depth examination and application of the research process which includes formulation of research problems, research designs, sampling issues, data collection, and analysis.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

This course is designed to provide a comprehensive view of retail management. It follows an outline of global retailing with an emphasis on top players, different forms and channels of retail. The strategy of retailing begins with an overview and highlights the key elements of competitive advantage. These elements are then introduced and discussed individually in each chapter to provide a 360-degree view into retailing. Students will have an understanding of the components that can be seen and judged from outside ? value, location, product, service, and communication ? and an understanding of internal components ? technology, logistics and supplier relations.

Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.

Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.

Marketing management in modern organizations; knowledge and application of key strategic frameworks to customer analysis, environment, competition, and organizational strengths and weaknesses. Creative selection of target markets and planning the components of the marketing mix. The role and use of information in marketing planning, determinants of and the nature of buying behavior. The complexity of developing and managing the marketing process in a multinational arena.

Topics will be announced when offered.

Topics will be announced when offered.

This is a doctoral seminar course focusing on behavioral foundations of marketing strategy research. Since marketing strategy is inherently interdisciplinary, the course acquaints students with theories emanating from economics, sociology, psychology, strategy, the organizational sciences, as well as marketing. Students will be introduced to a variety of research designs and techniques for doing marketing strategy research. We will examine research involving experiments, quasi-experiments, surveys, qualitative data, and secondary data. Some of the topics covered include: marketing capabilities and resources, financial returns to marketing strategies, market knowledge and learning, marketing and innovation, marketing networks. The goal is that students finish the course with a deep understanding of the literature as well as how they might contribute to it. Students write a research paper on a topic of interest.

An overview of econometric techniques for the quantitative analysis of cause and effect in social sciences. Methods covered include experiments, regression, panel methods, difference-in-differences, instrumental variables, regression discontinuity and matching. Each topic will be studied using applications from the recent marketing, economics, management and operations literatures.

An overview of broad marketing issues facing higher level of management. Strategic perspective in study of business and marketing objectives, market segmentation, targeting and positioning, product development, pricing, distribution, promotion, market research and global marketing.

Designing effective marketing strategies and managing brand equity for long-term profitability. Creating value propositions and managing customer experience. Managing product and brand portfolios over time and across markets. Communication and customer experience through digital channels. Challenges faced by Chief Marketing Officers.

Kas-iskelet sisteminin anatomi, histoloji, embriyoloji, fizyoloji ve biyokimyasal özellikleri, temel anatomi terimleri, kemik ve eklemlerin yapısı ve bağlantıları, sinir ağları, kas, kemikler, yumuşak dokular, sinirler ve derinin histolojik yapısı, bu sistemlerin radyoloji ve klinik korelasyonları, reseptörler ve omurilik bağlantılarının fizyolojisi, kas tipleri, yorgunluk ve ağrı fizyolojisi, amino asit, lipid ve lipoprotein metabolizması, ekstremiteler, yüz ve boyun disseksiyonu, modeller ve interaktif yazılım incelemeleri.

Kas-iskelet sistemi hastalıklarına multidisipliner yaklaşım: Hastalıkların mekanizması, patolojik bulguları, klinik bulguları, laboratuvar incelemeleri, tanısal görüntüleme bulguları, rehabilitasyon ve tedavileri birlikte değerlendirilecektir. Konu başlıkları; normal kemik metabolizması, kemik gelişim bozuklukları, kemik ve eklemlerin iltihabi hastalıkları, dejeneratif eklem hastalıkları, kemik, kıkırdak ve yumuşak doku tümörleri, romatolojik hastalıklar, dermatolojik hastalıklarda temel bulgular, deri tümörleridir.

Multidisciplinary approach to the diagnosis and treatment of musculoskeletal disorders. The students will have theoretical and practical training in the emergency departments, outpatient clinics, operating rooms and inpatient sections of the hospital dedicated to Orthopedics, Physical Therapy and Rehabilitation, Rheumatology, Hand Surgery, Spine, Radiology and Algology. The program will include basic science topics related to clinical medicine; lectures, seminars, panels, clinical presentations, examination of laboratory tests, evaluation of pathologic findings and diagnostic imaging studies and related topics. The topics will cover musculoskeletal traumas, degenerative and metabolic diseases, developmental abnormalities of musculoskeletal system, sports medicine, infectious diseases of bone and joints, tumors of bones, cartilage and soft tissues, rheumatologic diseases, and pain management in musculoskeletal system.

A listener’s introduction to musical styles of the Renaissance, high baroque, Viennese classical, romantic, and contemporary periods; guided analytic listening to selected works of important composers. No previous musical background required.

Neoplazi ve immünolojiye giriş. İyi ve kötü huylu tümörlerin temel morfolojik ve biyolojik özellikleri, kanser gelişiminin moleküler temelleri, normal immün yanıt, immünolojik reaksiyonların mekanizmaları, aşırı duyarlılık, otoimmün hastalıklar ve immün yetmezlik konularını içerir. Ayrıca hematopoietik dokunun gelişimi, beyaz ve kırmızı kan hücrelerine ait hastalıklar, anemiler ve kanama bozuklukları konuları işlenecektir.

Aim of this course is to introduce the basic subjects of neurobiology, including cellular and morphological details, molecular biology and electrophysiology as well as functional anatomy of the central and the peripheral nervous system. Neurotransmitters, neuromediators and interneuronal interactions will be discussed. There will be introduction lectures on the mechanisms of neurological and psychiatric diseases.

The main purpose of this course is to provide a better understanding of sleep medicine and sleep disorders. The course will address the neurophysiological, cardiovascular, respiratory and endocrine mechanisms involved in sleep regulation as well as genetics of sleep and chronobiology. Instrumentation and methods such as polysomnography recordings and scoring of sleep stages will be presented. Students will be introduced to the multidisciplinary field of sleep medicine and be able to describe the main categories of sleep disorders including insomnia, narcolepsy, parasomnias and sleep-related breathing disorders. Initially, each participant will choose a scientific research paper relevant to the course content to review during the course period. These papers will be presented in the last session of the course and the paper work will be evaluated as part of the final grading.

The use of animal models provides significant information in the understanding of the physiology and pathophysiology of nervous system diseases and disorders in humans. The purpose of this course is to understand the depth of knowledge regarding the methodological principles and concepts in animal models. This course will give students an introduction to basic physiological, anatomical and histological characteristics of laboratory animals. On completion of this course, the students will be familiar with the animal models best suited to study human nervous system disease and disorders.

This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.