Role of marketing research in the firm and the research process. In-depth examination and application of the research process which includes formulation of research problems, research designs, sampling issues, data collection, and analysis.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

A basic introduction to research methods in media and communications including surveys, experiments, and content analysis. Review of literature, identification of basic concepts, problems, responsibilities, and research ethics; procedures and basic techniques of data analysis. Television ratings, public opinion polls, and other methods for measuring audience feedback.

Basic concepts of time-based visual media with an emphasis on the perception and experience of moving images, kinesics, and the structure and aesthetics of cinematic language. Use of camera and audio-recording devices.

The process, strategy, and tactics involved in public relations. Implementation of actions for different dimensions of public relations such as issue management, image making, community and media relations, crisis management, event management, sponsorship, and lobbying. Practical training for writing speeches and news releases etc.

Foundations of user experience (UX); definition of key terms and concepts. Introduction to UX research. Human factors and ergonomics for UX. An overview of user research methods used in UX design; methods for requirement gathering and evaluation. Measuring the UX; prototyping for UX research, UX metrics and usability studies. Introduction to UX design principles. Bridging UX research with UX design through extracting design implications.

Comprises creativity in all phases of photographic activity developing a project, shooting, editing, sequencing and output. Exploration and expression of personal creativity through new projects, learning, and implementing imagination in applying new knowledge. Involves a comprehensive analysis of a variety of concepts, processes and influences upon which the student can draw to develop their photographic sensibilities of creative subjective self-expression. Development of a new/different sense of visualization. Making images; interesting and influential in their own right, rather than merely "take pictures". Additionally, gaining historical and contemporary knowledge and appreciation of photography as a medium for artistic expression.

A survey of the history of documentary film and other nonfiction genres from the beginnings of film to the present. Basic theoretical concepts, practical issues and ethical considerations relevant to filmmakers working in the documentary form. Group projects involving the production of a short documentary.

Presentation of typographic structures, methodology and terminology. Introduction to the language of type as a tool of visual presentation. Strong working and applied knowledge of typography as an element of graphic design.

Presentation of typographic structures, methodology and terminology. Introduction to the language of type as a tool of visual presentation. Strong working and applied knowledge of typography as an element of graphic design.

This course is designed to provide students with an understanding of the behavior of individuals and groups in organizations. Students will identify and develop the skills needed to make an effective contribution to organization, to manage others, and to maintain a high quality of work life. Topics covered include: motivation, communication, conflict negotiation, group dynamics, leadership, organizational & job design, and change management

Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.

Major social scientific theories and concepts that examine mass media and computermediated communication. Use of foundational and contemporary concepts to examine the role of communication and information technologies in shaping interactions among economics, politics, culture, and the broader society. Study of media and communication as objects of social scientific inquiry in relation to issues such as politics of representation, social movements, inequality, affect, and the state.

Major social scientific theories and concepts that examine mass media and computermediated communication. Use of foundational and contemporary concepts to examine the role of communication and information technologies in shaping interactions among economics, politics, culture, and the broader society. Study of media and communication as objects of social scientific inquiry in relation to issues such as politics of representation, social movements, inequality, affect, and the state.

An introduction to picturebook design and research. Evaluating the educational, cultural, social and economic impact of children's books and interactive electronic storybooks. Overview of projects in relation to language development. Understanding how picturebooks work. Analysis of multilingual, multicultural, experimental, creative, postmodern books.

The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.

Overview of experimental and traditional approaches in visual storytelling. Establishing connections between text and image, form and content across media. Analyzing images, transitions, subjectivity and aesthetics of selected narratives. Developing, selecting and editing visuals. Topics include visual narrative, graphic layout, storyboard, sequence, character and format.

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.

Topics will be announced when offered.

Introduction to cellular and molecular biology: the chemical properties of life, basic cell structure and function, metabolism, DNA and DNA replication, gene expression and regulation.