Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.

Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.

Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.

Marketing management in modern organizations; knowledge and application of key strategic frameworks to customer analysis, environment, competition, and organizational strengths and weaknesses. Creative selection of target markets and planning the components of the marketing mix. The role and use of information in marketing planning, determinants of and the nature of buying behavior. The complexity of developing and managing the marketing process in a multinational arena.

Theoretical foundations in conducting research in the area of consumer behavior. Skills required in conceptual thinking and analyses. Consumer information processing, cognitive and affective processes, motivation, identity and self, attitudes, persuasion, and social influence.

Kas-iskelet sisteminin anatomi, histoloji, embriyoloji, fizyoloji ve biyokimyasal özellikleri, temel anatomi terimleri, kemik ve eklemlerin yapısı ve bağlantıları, sinir ağları, kas, kemikler, yumuşak dokular, sinirler ve derinin histolojik yapısı, bu sistemlerin radyoloji ve klinik korelasyonları, reseptörler ve omurilik bağlantılarının fizyolojisi, kas tipleri, yorgunluk ve ağrı fizyolojisi, amino asit, lipid ve lipoprotein metabolizması, ekstremiteler, yüz ve boyun disseksiyonu, modeller ve interaktif yazılım incelemeleri.

Kas-iskelet sistemi hastalıklarına multidisipliner yaklaşım: Hastalıkların mekanizması, patolojik bulguları, klinik bulguları, laboratuvar incelemeleri, tanısal görüntüleme bulguları, rehabilitasyon ve tedavileri birlikte değerlendirilecektir. Konu başlıkları; normal kemik metabolizması, kemik gelişim bozuklukları, kemik ve eklemlerin iltihabi hastalıkları, dejeneratif eklem hastalıkları, kemik, kıkırdak ve yumuşak doku tümörleri, romatolojik hastalıklar, dermatolojik hastalıklarda temel bulgular, deri tümörleridir.

Multidisciplinary approach to the diagnosis and treatment of musculoskeletal disorders. The students will have theoretical and practical training in the emergency departments, outpatient clinics, operating rooms and inpatient sections of the hospital dedicated to Orthopedics, Physical Therapy and Rehabilitation, Rheumatology, Hand Surgery, Spine, Radiology and Algology. The program will include basic science topics related to clinical medicine; lectures, seminars, panels, clinical presentations, examination of laboratory tests, evaluation of pathologic findings and diagnostic imaging studies and related topics. The topics will cover musculoskeletal traumas, degenerative and metabolic diseases, developmental abnormalities of musculoskeletal system, sports medicine, infectious diseases of bone and joints, tumors of bones, cartilage and soft tissues, rheumatologic diseases, and pain management in musculoskeletal system.

Multidisciplinary approach to the diagnosis and treatment of musculoskeletal disorders. The students will have theoretical and practical training in the emergency departments, outpatient clinics, operating rooms and inpatient sections of the hospital dedicated to Orthopedics, Physical Therapy and Rehabilitation, Rheumatology, Hand Surgery, Spine, Radiology and Algology. The program will include basic science topics related to clinical medicine; lectures, seminars, panels, clinical presentations, examination of laboratory tests, evaluation of pathologic findings and diagnostic imaging studies and related topics. The topics will cover musculoskeletal traumas, degenerative and metabolic diseases, developmental abnormalities of musculoskeletal system, sports medicine, infectious diseases of bone and joints, tumors of bones, cartilage and soft tissues, rheumatologic diseases, and pain management in musculoskeletal system.

A listener’s introduction to musical styles of the Renaissance, high baroque, Viennese classical, romantic, and contemporary periods; guided analytic listening to selected works of important composers. No previous musical background required.

Neoplazi ve immünolojiye giriş. İyi ve kötü huylu tümörlerin temel morfolojik ve biyolojik özellikleri, kanser gelişiminin moleküler temelleri, normal immün yanıt, immünolojik reaksiyonların mekanizmaları, aşırı duyarlılık, otoimmün hastalıklar ve immün yetmezlik konularını içerir. Ayrıca hematopoietik dokunun gelişimi, beyaz ve kırmızı kan hücrelerine ait hastalıklar, anemiler ve kanama bozuklukları konuları işlenecektir.

Aim of this course is to introduce the basic subjects of neurobiology, including cellular and morphological details, molecular biology and electrophysiology as well as functional anatomy of the central and the peripheral nervous system. Neurotransmitters, neuromediators and interneuronal interactions will be discussed. There will be introduction lectures on the mechanisms of neurological and psychiatric diseases.

The use of animal models provides significant information in the understanding of the physiology and pathophysiology of nervous system diseases and disorders in humans. The purpose of this course is to understand the depth of knowledge regarding the methodological principles and concepts in animal models. This course will give students an introduction to basic physiological, anatomical and histological characteristics of laboratory animals. On completion of this course, the students will be familiar with the animal models best suited to study human nervous system disease and disorders.

This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.

This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.

This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.

This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.

Multidisciplinary approach to the diagnosis of mental and neurological diseases: Mechanisms of diseases, pathologic findings, clinical presentations, laboratory tests, diagnostic imaging, rehabilitation and treatment. Topics include, diseases (neuropathies) and tumors of the peripheral nerves, diseases (myopathies) and tumors of the skeletal muscle, diseases and tumors of the eye, neurodevelopmental disorders, brain and spinal cord trauma, cerebrovascular diseases, central nervous system infections, demyelinating diseases, neurodegenerative diseases, dysgenetic syndromes, tumors of the central nervous system, epilepsy, pathophysiology of pain, cognitive functions, disorders of altered consciousness, signs and symptoms in psychiatry, common psychiatric disorders in adults and children, reaction to illness in child, family and physician.

Anatomy and histology of central and peripheral nervous system and special sensory organs, functional anatomy of cerebral hemispheres, cerebellum, brain stem, spinal cord, ascending and descending pathways, histology of nerve tissue, eyes, photoreceptors and ears, development of the nervous system and its abnormalities, correlation of morphology with imaging modalities, neurophysiological and biophysical mechanisms of nerve functions, generation and conduction of nerve impulses, reflexes, behavioral, cognitive and emotional patterns and their psychological correlations.

Multidisciplinary approach to diseases of the nervous system and psychiatric disorders. Review of physiology, pathology and pharmacology as related to nervous system. Principles of diagnosis and treatment of common psychiatric and nervous diseases. Infections, trauma, vascular, degenerative diseases and tumors of the nervous system. Management of adult and pediatric patients in the emergency setting, outpatient and inpatient clinics and intensive care units. Surgical approaches to the nervous system diseases. The students will participate in the proceedings of the Departments of Adult and Pediatric Neurology, Adult and Pediatric Psychiatry, Neurosurgery, Emergency Departments, Critical Care, Algology etc. The program will include lectures, panels, symposia, clinical presentations, laboratory, pathologic and imaging demonstrations etc.

Multidisciplinary approach to diseases of the nervous system and psychiatric disorders. Review of physiology, pathology and pharmacology as related to nervous system. Principles of diagnosis and treatment of common psychiatric and nervous diseases. Infections, trauma, vascular, degenerative diseases and tumors of the nervous system. Management of adult and pediatric patients in the emergency setting, outpatient and inpatient clinics and intensive care units. Surgical approaches to the nervous system diseases. The students will participate in the proceedings of the Departments of Adult and Pediatric Neurology, Adult and Pediatric Psychiatry, Neurosurgery, Emergency Departments, Critical Care, Algology etc. The program will include lectures, panels, symposia, clinical presentations, laboratory, pathologic and imaging demonstrations etc.

Anatomy and histology of the alimentary tract and related organs, embryology of alimentary tract and its disorders, physiology of secretion, digestion, absorption and elimination, morphology and functions of salivary glands, liver, pancreas, bile formation, biochemical features of digestion and absorption, absorption of water, electrolytes, carbohydrates and lipids, structure and functions of vitamins, regulatory mechanisms in the body, total energy balance, physiologic changes in states of stress and exercise, regulation of body heat, application of basic knowledge into clinical conditions.

Women's health, reproductive endocrinology and infertility, assisted reproduction, pregnancy, labor and delivery, normal and abnormal pregnancies, diseases of the genital organs, sexually transmitted diseases, gynecologic oncology, diagnosis and treatment of gynecologic diseases.