Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.

Major social scientific theories and concepts that examine mass media and computermediated communication. Use of foundational and contemporary concepts to examine the role of communication and information technologies in shaping interactions among economics, politics, culture, and the broader society. Study of media and communication as objects of social scientific inquiry in relation to issues such as politics of representation, social movements, inequality, affect, and the state.

Major social scientific theories and concepts that examine mass media and computermediated communication. Use of foundational and contemporary concepts to examine the role of communication and information technologies in shaping interactions among economics, politics, culture, and the broader society. Study of media and communication as objects of social scientific inquiry in relation to issues such as politics of representation, social movements, inequality, affect, and the state.

An introduction to picturebook design and research. Evaluating the educational, cultural, social and economic impact of children's books and interactive electronic storybooks. Overview of projects in relation to language development. Understanding how picturebooks work. Analysis of multilingual, multicultural, experimental, creative, postmodern books.

The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.

Contemporary issues in relation to drawing and illustration: creation of an image, sequential visual narrative, content. Utilizing drawing, printmaking, metaphor and visual thinking. Production via digital and traditional media.

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.

Introduction to cellular and molecular biology: the chemical properties of life, basic cell structure and function, metabolism, DNA and DNA replication, gene expression and regulation.

Introduction to macromolecules and to key topics of cellular and molecular biology; the emphasis will be on DNA replication, gene transcription, small RNA mediated gene regulation, RNA processing, proteins translation, protein trafficking, mutagenesis, cell division and apoptosis.

Principles of biochemistry; molecular and cell biology. General introduction to cell structure and function. Genetics, bioenergetics, anatomy and physiology; introduction to biotechnology.

Principles of biochemistry; molecular and cell biology. General introduction to cell structure and function. Genetics, bioenergetics, anatomy and physiology; introduction to biotechnology.

Cellular electrophysiology and membrane potential, electro-physical characteristics of the nervous systems, animal physiology and cell physiology, sensory and motor mechanisms, animal organ systems, digestive and endocrine systems, transport and excretory system, animal reproductive systems, immune system and defense mechanisms against infection.

Protein characterization, enzyme kinetics, basic metabolic pathways, membrane structure and function, biochemistry of energy and signal transduction, replication and expressions of genes.

General topics in genetics, including phage and bacterial genetics, the molecular mechanisms of meiosis, complementation tests, recombination frequency and linkage, and sex determination. This course will also explore genetic approaches to characterizing proteins and pathways.

The key areas of RNA biology, structure and function; splicing, polyadenylation, transport, translation and decay of mRNAs; the regulatory mechanisms governed by noncoding RNAs such as siRNAs, miRNAs and long noncoding RNAs.

Stem cell biology at the intersection of developmental/cell biology and medicine; overview of stem cell biology in the context of embryonic development, tissue maintenance and cancer. Embryonic and induced pluripotent stem cells, reprogramming and differentiation, stem cells in adult tissues and cancer, therapeutic applications of stem cells. Advanced molecular and cellular techniques to study, generate and manipulate stem cells.

Advanced theoretical and applied methods in modern genomic research; classical and novel approaches used to solve problems in functional genomics and system biology; modern sequencing techniques and their utilization in biomedical research.

The key areas of RNA biology, structure and function; splicing, polyadenylation, transport, translation and decay of mRNAs; the regulatory mechanisms governed by noncoding RNAs such as siRNAs, miRNAs and long noncoding RNAs.

The journey of a fertilized egg to turn into a fully developed adult, the molecular mechanisms that regulate the animal development in two vertebrate (mouse, fish) and two invertebrate (fly, worm) models; body plan formation, organogenesis, morphogenesis, regeneration and ageing.