A basic introduction to research methods in media and communications including surveys, experiments, and content analysis. Review of literature, identification of basic concepts, problems, responsibilities, and research ethics; procedures and basic techniques of data analysis. Television ratings, public opinion polls, and other methods for measuring audience feedback.
Basic concepts of time-based visual media with an emphasis on the perception and experience of moving images, kinesics, and the structure and aesthetics of cinematic language. Use of camera and audio-recording devices.
A survey on the significant developments and movements in the history of modern design from the late 19th century to the present day. Examination of the relationship between design and social, technological, commercial and aesthetical contexts. Analysis of a collection of designed ‘objects’ from design related disciplines including architecture, interior design, graphic design and product design in terms of design history.
Comprises creativity in all phases of photographic activity developing a project, shooting, editing, sequencing and output. Exploration and expression of personal creativity through new projects, learning, and implementing imagination in applying new knowledge. Involves a comprehensive analysis of a variety of concepts, processes and influences upon which the student can draw to develop their photographic sensibilities of creative subjective self-expression. Development of a new/different sense of visualization. Making images; interesting and influential in their own right, rather than merely "take pictures". Additionally, gaining historical and contemporary knowledge and appreciation of photography as a medium for artistic expression.
Presentation of typographic structures, methodology and terminology. Introduction to the language of type as a tool of visual presentation. Strong working and applied knowledge of typography as an element of graphic design.
This course is designed to provide students with an understanding of the behavior of individuals and groups in organizations. Students will identify and develop the skills needed to make an effective contribution to organization, to manage others, and to maintain a high quality of work life. Topics covered include: motivation, communication, conflict negotiation, group dynamics, leadership, organizational & job design, and change management
This course is designed to provide students with an understanding of the behavior of individuals and groups in organizations. Students will identify and develop the skills needed to make an effective contribution to organization, to manage others, and to maintain a high quality of work life. Topics covered include: motivation, communication, conflict negotiation, group dynamics, leadership, organizational & job design, and change management
Major social scientific theories and concepts that examine mass media and computermediated communication. Use of foundational and contemporary concepts to examine the role of communication and information technologies in shaping interactions among economics, politics, culture, and the broader society. Study of media and communication as objects of social scientific inquiry in relation to issues such as politics of representation, social movements, inequality, affect, and the state.
The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.
Examination of influential historical and contemporary theoretical debates about the dominance of visual culture in the 20th and 21st centuries. Consideration of the psychological, social and intellectual effects of the rise of spectatorship, its impact on our quotidian experiences as well as theories that challenge its dominance. Conceptual texts including those of Benjamin, Chion, Debord, Deleuze, Marks, Mirzoeff, Mitchell, Ranciere, and Sontag.
Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).
Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).
Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.
Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.
Introduction to cellular and molecular biology: the chemical properties of life, basic cell structure and function, metabolism, DNA and DNA replication, gene expression and regulation.
Introduction to macromolecules and to key topics of cellular and molecular biology; the emphasis will be on DNA replication, gene transcription, small RNA mediated gene regulation, RNA processing, proteins translation, protein trafficking, mutagenesis, cell division and apoptosis.
Principles of biochemistry; molecular and cell biology. General introduction to cell structure and function. Genetics, bioenergetics, anatomy and physiology; introduction to biotechnology.
Principles of biochemistry; molecular and cell biology. General introduction to cell structure and function. Genetics, bioenergetics, anatomy and physiology; introduction to biotechnology.
Cellular electrophysiology and membrane potential, electro-physical characteristics of the nervous systems, animal physiology and cell physiology, sensory and motor mechanisms, animal organ systems, digestive and endocrine systems, transport and excretory system, animal reproductive systems, immune system and defense mechanisms against infection.
Protein characterization, enzyme kinetics, basic metabolic pathways, membrane structure and function, biochemistry of energy and signal transduction, replication and expressions of genes.
General topics in genetics, including phage and bacterial genetics, the molecular mechanisms of meiosis, complementation tests, recombination frequency and linkage, and sex determination. This course will also explore genetic approaches to characterizing proteins and pathways.