The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.

Student projects, which cover different stages of UX design including needs elicitation and assessing the UX of a concept or a prototype through summative studies. Delivery and presentation of a research report summarizing the results and the process.

Introduction to cellular and molecular biology: the chemical properties of life, basic cell structure and function, metabolism, DNA and DNA replication, gene expression and regulation.

Principles of biochemistry; molecular and cell biology. General introduction to cell structure and function. Genetics, bioenergetics, anatomy and physiology; introduction to biotechnology.

Principles of biochemistry; molecular and cell biology. General introduction to cell structure and function. Genetics, bioenergetics, anatomy and physiology; introduction to biotechnology.

General topics in genetics, including phage and bacterial genetics, the molecular mechanisms of meiosis, complementation tests, recombination frequency and linkage, and sex determination. This course will also explore genetic approaches to characterizing proteins and pathways.

Bacterial cell structure and function; bacterial cell growth and development; viruses; bacteriophages; mobile genetic elements and gene transfer; molecular regulation; bacterial diversity; the archaea; microbial pathogenesis; microbial diseases; microbial ecology; human microbiota; key aspects of microbial physiology

Protein characterization, enzyme kinetics, basic metabolic pathways, membrane structure and function, biochemistry of energy and signal transduction, replication and expressions of genes.

Introduction to macromolecules and to key topics of cellular and molecular biology; the emphasis will be on DNA replication, gene transcription, small RNA mediated gene regulation, RNA processing, proteins translation, protein trafficking, mutagenesis, cell division and apoptosis.

Multidisciplinary course that merges fundamentals of biology with engineering, synthetic biology, biotechnology, mathematical modeling, chemistry, and physics along with society and ethics to give students an integrated approach to the life sciences; key concepts related to the design and construction of new biological parts, devices, and systems (e.g., drug producing yeast), as well as the re-design of existing, natural biological systems (e.g., optimize mechanisms to produce biofuels; synthetic cells) and the interaction and interrelationship of the pieces to make a whole and the diverse techniques needed to understand these connections. Topics include protein engineering, genomics, proteomics, metagenomics, DNA technologies, metabolic engineering, building synthetic biological circuits.

Plant growth and development, diversity in plant morphology, plant metabolism, plant reproductive systems, biotic and abiotic stress-coping mechanisms, plant ecology.

Stem cell biology at the intersection of developmental/cell biology and medicine; overview of stem cell biology in the context of embryonic development, tissue maintenance and cancer. Embryonic and induced pluripotent stem cells, reprogramming and differentiation, stem cells in adult tissues and cancer, therapeutic applications of stem cells. Advanced molecular and cellular techniques to study, generate and manipulate stem cells.

Regulation of blood glucose, insulin resistance, liver metabolism, diabetes, lipid synthesis, obesity, cancer cell metabolism, the Warburg effect, mitochondria, nuclear receptors, protein acetylation, caloric restriction, longevity, hormones, endocrine regulation of tissue function, cancer cachexia.

Multidisciplinary course that merges fundamentals of biology with engineering, synthetic biology, biotechnology, mathematical modeling, chemistry, and physics along with society and ethics to give students an integrated approach to the life sciences; key concepts related to the design and construction of new biological parts, devices, and systems (e.g., drug producing yeast), as well as the re-design of existing, natural biological systems (e.g., optimize mechanisms to produce biofuels; synthetic cells) and the interaction and interrelationship of the pieces to make a whole and the diverse techniques needed to understand these connections. Topics include protein engineering, genomics, proteomics, metagenomics, DNA technologies, metabolic engineering, building synthetic biological circuits.

Mechanisms by which cells respond to external physical forces (tension, compression, shear, pressure) and relevant signaling processes involved in development, regeneration and pathology (i.e. cancer); mechanisms of cell-matrix interactions and physical stimuli-mediated cellular processes such as tissue remodeling. Cell cytoskeleton and mechanics, ECM and cell-matrix interactions, cellular responses to external physical stimuli, cellular responses to external physical stimuli, mechanobiology in development, mechanobiology in regeneration and tissue remodeling, mechanobiology in disease, analysis of cell mechanics, Manipulation of cell mechanics, applications of mechanobiology.

Stem cell biology at the intersection of developmental/cell biology and medicine; overview of stem cell biology in the context of embryonic development, tissue maintenance and cancer. Embryonic and induced pluripotent stem cells, reprogramming and differentiation, stem cells in adult tissues and cancer, therapeutic applications of stem cells. Advanced molecular and cellular techniques to study, generate and manipulate stem cells.

Aim: understanding database systems concepts and possess the knowledge about how to use available biological databases and data analysis tools efficiently. Biological databases, database creation and management, introduction to commonly used analysis tools. Extensive use of different biological data types and data formats, biological data editing techniques, Disease-centric databases, data processing and data analysis tools, web-based bioinformatics environments for research and analysis of biological data.

The broad topics of gene network design, stochasticity in gene expression, and evolution of genes and networks, detailed critiques of the selected current/classic papers in the Systems/Synthetic/Computational Biology fields, data analysis methods, experimental controls, results, and main conclusions.

Regulation of blood glucose, insulin resistance, liver metabolism, diabetes, lipid synthesis, obesity, cancer cell metabolism, the Warburg effect, mitochondria, nuclear receptors, protein acetylation, caloric restriction, longevity, hormones, endocrine regulation of tissue function, cancer cachexia.

Statics: force, moment, equilibrium of rigid bodies, moment of inertia of areas, structural analysis of trusses, frames and machines, internal forces and moments. Mechanics of materials: normal and shear stresses and strains, mechanical properties of materials, axial load, torsion, bending, transverse shear, combined loadings, transformation of stresses, principal stresses and Mohr's circle, and beam deflection.

Formulation of the mechanical engineering design process. Spatial representation, visual thinking and graphical presentation. Conceptual product design. Use of Computer Aided Design tools. Design exercises.

Introduction to the kinematics and dynamics of particles and rigid bodies. Energy and momentum concepts.