Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Major concepts and theories related to film and cinema; formal aspects of film that constitute the ?language? of the medium (i.e., narrative, cinematography, mise-en-scene, editing, sound); and history of filmmaking. Analysis of social, political and cultural contexts for different styles. Issues in film theory (e.g., auteurism), the political economy of the film industry, and discussion of conditions under which films are produced.

Basic concepts of time-based visual media with an emphasis on the perception and experience of moving images, kinesics, and the structure and aesthetics of cinematic language. Use of camera and audio-recording devices.

The process, strategy, and tactics involved in public relations. Implementation of actions for different dimensions of public relations such as issue management, image making, community and media relations, crisis management, event management, sponsorship, and lobbying. Practical training for writing speeches and news releases etc.

Hands-on experience in camera use, lighting, working with crews, composition, video and audio editing. Practical knowledge of techniques of non-linear editing, live action video, special effects, and camera movements and cinematic points of view.

Exploration and application of branding and visual identity design, covering the theory and practice of creating brand identity design products. Developing the visual elements of ‘one brand’, which consists of logo design, visual identity elements, merchandising materials, advertising and brand communication on printed and digital platforms as well as animation.

A survey of the history of documentary film and other nonfiction genres from the beginnings of film to the present. Basic theoretical concepts, practical issues and ethical considerations relevant to filmmakers working in the documentary form. Group projects involving the production of a short documentary.

Exploring various aspects of type as image via dimensional typography, experimental alphabet and typographic installation as experimental forms of typographical art covering wide variety of conceptual approaches. Positioning type as the primary design element

Intensive study of screenplay writing for feature length films, short films, television programs. Screenplay structure and screenwriting, including a workshop of student pitches, treatments, screenplays and synopses.

European cinema from approximately 1960 to the present. Differences in style and context of European Films, American Films and among national cinemas. British Social Realism movement and the western European Renaissance films of Fellini, Bergman, Bertolucci and Antonioni; the European identity through films.

Reviews the field of digital game studies and historically situates the emergence of video games as a medium. Explores the theoretical landscape of contemporary game studies; focuses on topics such as video game theory, political economy and space, video game labor, race, gender, sexuality, design and software, globalisation, pedagogy, resistance, aesthetics, and research methods.

An introduction to picturebook design and research. Evaluating the educational, cultural, social and economic impact of children's books and interactive electronic storybooks. Overview of projects in relation to language development. Understanding how picturebooks work. Analysis of multilingual, multicultural, experimental, creative, postmodern books.

The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.

Basic functions of Human Resource Management from a generalist perspective for all managers; job design, recruitment, selection, training and career development, compensation and benefits, performance appraisal and discipline in organizations; current developments in HRM abroad and in Türkiye.

Theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. Principles of planning and evaluation relevant to several kinds of campaigns. Campaign goals, strategies, and creative tactics; research design and implementation, audience segmentation. Analysis of campaign-related data sources.

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.