Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.
Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.
Marketing management in modern organizations; knowledge and application of key strategic frameworks to customer analysis, environment, competition, and organizational strengths and weaknesses. Creative selection of target markets and planning the components of the marketing mix. The role and use of information in marketing planning, determinants of and the nature of buying behavior. The complexity of developing and managing the marketing process in a multinational arena.
Marketing management in modern organizations; knowledge and application of key strategic frameworks to customer analysis, environment, competition, and organizational strengths and weaknesses. Creative selection of target markets and planning the components of the marketing mix. The role and use of information in marketing planning, determinants of and the nature of buying behavior. The complexity of developing and managing the marketing process in a multinational arena.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Substantive and methodological approaches in the area of judgment and decision making, consumer memory, beliefs, inference, prediction, preference, and heuristics and biases in judgment, and decision making. Normative and descriptive principles that govern decision making. Knowledge and skills required in conducting original research on decision making.
This is a doctoral seminar course focusing on mathematical modeling. This course acquaints students with the state of the art in analytical marketing models. The focus is on managerial models of advertising allocations, channel design, sales force allocations, sales promotion, pricing, product design, test markets, and competitive positioning. The readings are mainly drawn from leading marketing, operation management and economic journals. The goal of this course is to expose students to some of the key models and substantive issues in analytical modeling and help them build strong analytical modeling skills. Students develop their own models and papers on a topic of interest.
An overview of broad marketing issues facing higher level of management. Strategic perspective in study of business and marketing objectives, market segmentation, targeting and positioning, product development, pricing, distribution, promotion, market research and global marketing.
Designing effective marketing strategies and managing brand equity for long-term profitability. Creating value propositions and managing customer experience. Managing product and brand portfolios over time and across markets. Communication and customer experience through digital channels. Challenges faced by Chief Marketing Officers.
Folk and traditional musics of Africa, Asia, Europe, and the Americas; an ethnomusicological approach to understand the underlying structure of music as a sound phenomenon; insights into how music functions in its cultural context. Social organization of music; repertoires of music; material culture of music; culture-contact and musical change.
Aim of this course to discuss the basic neurophysiological and neuro-pathological processes in detail. The first part of the course will include basic neuro-pathophysiological mechanisms like calcium cytotoxicity, free radicals and free radical damage, protein aggregation disorders leading to neurodegeneration, apoptosis, and necrosis. Students have assignment for making a presentation regarding one of the pathophysiological mechanism. At the second part of the course pathophysiological processes leading to neuro psychiatric disorders like epilepsy, headache and pain, psychosis, anxiety disorders, subarachnoid hemorrhage and trauma will be discussed in detail. Before fina examination, student have to present a journal paper regarding disease mechanisms learned.
Students will attend seminars on the new developments and applications related to neuroscience throughout the semester. The students will then provide reports on 6 of these seminars to the program coordinators.
This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.
This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.
This course is non-credit and aims to increase the scientific interaction between students and improve their presentation skills with the participation of students from all interdisciplinary programs. The Seminar course which is consisting of presentation of the studies and researches in front of the community within the framework of the techniques determined with the guidance of the advisor, and question and answer part are graded each semester.
Multidisciplinary approach to the diagnosis of mental and neurological diseases: Mechanisms of diseases, pathologic findings, clinical presentations, laboratory tests, diagnostic imaging, rehabilitation and treatment. Topics include, diseases (neuropathies) and tumors of the peripheral nerves, diseases (myopathies) and tumors of the skeletal muscle, diseases and tumors of the eye, neurodevelopmental disorders, brain and spinal cord trauma, cerebrovascular diseases, central nervous system infections, demyelinating diseases, neurodegenerative diseases, dysgenetic syndromes, tumors of the central nervous system, epilepsy, pathophysiology of pain, cognitive functions, disorders of altered consciousness, signs and symptoms in psychiatry, common psychiatric disorders in adults and children, reaction to illness in child, family and physician.
Anatomy and histology of central and peripheral nervous system and special sensory organs, functional anatomy of cerebral hemispheres, cerebellum, brain stem, spinal cord, ascending and descending pathways, histology of nerve tissue, eyes, photoreceptors and ears, development of the nervous system and its abnormalities, correlation of morphology with imaging modalities, neurophysiological and biophysical mechanisms of nerve functions, generation and conduction of nerve impulses, reflexes, behavioral, cognitive and emotional patterns and their psychological correlations.
Anatomy and histology of the alimentary tract and related organs, embryology of alimentary tract and its disorders, physiology of secretion, digestion, absorption and elimination, morphology and functions of salivary glands, liver, pancreas, bile formation, biochemical features of digestion and absorption, absorption of water, electrolytes, carbohydrates and lipids, structure and functions of vitamins, regulatory mechanisms in the body, total energy balance, physiologic changes in states of stress and exercise, regulation of body heat, application of basic knowledge into clinical conditions.
Women's health, reproductive endocrinology and infertility, assisted reproduction, pregnancy, labor and delivery, normal and abnormal pregnancies, diseases of the genital organs, sexually transmitted diseases, gynecologic oncology, diagnosis and treatment of gynecologic diseases.
Women's health, reproductive endocrinology and infertility, assisted reproduction, pregnancy, labor and delivery, normal and abnormal pregnancies, diseases of the genital organs, sexually transmitted diseases, gynecologic oncology, diagnosis and treatment of gynecologic diseases.
Interns in Obstetrics and Gynecology are expected to fulfill a four-week program rotating through specialties in the Department. Two weeks are spent as part of the labor and delivery team; following-up laboring and antepartum patients, assisting in deliveries and C-sections, seeing patients in the outpatient Obstetrics clinics. Interns will spend two weeks as part of the Gynecology service. During this period, they are expected to actively take part in the care of in-patients, assist in the operating room, consult emergency patients and work in the Outpatient Clinic. (4 weeks; compulsory on-call nights and weekends)